We started Canopy Digital Training back in 2019 when we realized that most social media marketing courses were either too expensive or didn't teach practical skills. Our founder Sarah Martinez was working as a freelance marketer and kept getting asked by friends and colleagues how to get started with SMM.
What began as informal coffee shop sessions turned into proper workshops, and before we knew it, we had people signing up from all over the Bay Area. We moved online in 2020 (like everyone else!) and haven't looked back since.
We believe in teaching what actually works, not just theory. All our courses are based on real campaigns we've run and strategies we've tested. We're not trying to impress anyone with complicated jargon - we just want to help people get results.
Our students come from all kinds of backgrounds. Some are complete beginners who don't even know what Instagram Stories are, others are business owners looking to handle their own marketing, and some are already working in marketing but want to specialize in social media.
We're a small team of five people based in San Francisco, though we all work remotely most of the time. Sarah still leads most of the course development, Mike handles the video production, and Lisa manages student support. We also have two part-time instructors who help with the advanced courses.
None of us came from traditional marketing backgrounds originally. Sarah was actually a graphic designer, Mike worked in tech support, and Lisa ran a small bakery before joining us. We think this helps us relate to students who might be intimidated by marketing or think its only for people with business degrees.
Right now we're developing some new content around TikTok marketing and LinkedIn strategies. We're also working on making our courses more accessible - adding subtitles, creating downloadable transcripts, that sort of thing. We want everyone to be able to learn, regardless of how they prefer to consume information.
We're not trying to become the biggest online education company or anything like that. We just want to keep helping people learn skills that can actually improve their careers or businesses. If you have questions about our courses or want to chat about social media marketing in general, feel free to reach out.